GIRL is a branding and graphic design studio founded by one half of renowned former studio, Passport, with the goal of pushing back against preconceptions; of subverting the expected; of doing things differently. GIRL is the new kid on the block with the benefit of over a decade of award-winning experience.
We create powerful, unapologetic, meaningful identities that work, and it was imperative that the visual identity we created for ourselves was something unexpected and shared the same values as our studio ethos. We started with the logotype, creating a full custom display typeface for the studio with punchy letterforms that intentionally take up space and embody strength and wit. In a saturated industry, we wanted our identity to speak up and make you pay attention. This is the driving force behind our practice; with projects and processes powered by fearlessness.