Visual Identity


Brand Identity





January 2022


This project was undertaken as part of former design studio, Passport.

Momo is a start-up wellness brand based in Hong Kong that offers a growing range of high-quality, plant-based food and drink products that have been meticulously researched and developed. The company began by creating a signature almond milk, borne out of many months of experimentation in a humble home kitchen and has since expanded to produce a range of delicious nut butters and crunchy granola.

We developed a design direction for the visual identity and packaging that balanced minimalism with a sense of playfulness.

The brand identity has been applied with an extra focus on supporting Momo's environmentally friendly ethos, with the glass milk bottles and nut jars being ideal for reusing, while the cardboard gift boxes are made from entirely recycled materials. The Momo business cards are also printed on paper made from organic residues of almonds.