oclae

Naming, brand strategy, brand identity, print, packaging, signage and digital design by GIRL. The name “Oclae” was created by us, loosely inspired by the French word éclat, meaning glow. It’s a space where creativity and calm come together, and clients leave feeling restored.

The brand identity builds on this idea in an intentional way. A minimalist lowercase wordmark reflects calm and simplicity, with a custom “a” formed from a continuous line to subtly suggest a strand of hair, openness and flow. It is paired with a flexible bubble graphic that adapts across formats. This visual device nods to cleansing, transformation and cleansing.

We also developed concept mockups for a potential line of branded skincare products, offering a glimpse at how the identity could extend into future offerings. The result is a quietly distinctive identity that resonates with design-conscious beauty and wellness consumers. Every part of the brand is designed to feel calm, clear and quietly confident.