World-class live techno act, Octave One approached us for a rebrand, with the aim of reaffirming their status as a standalone, live, electronic, headline act, that could connect with a younger demographic without alienating the existing one.
We paid homage to their influences of deconstructed orchestral sounds mixing with techno and the ingenuity of their technical live setup by creating a logotype containing a cleverly integrated symbol for ‘octave’ and a numerical ‘1’.
We were also commissioned to design vinyl and CD artwork for their EP ‘Love by Machine’, and the first single, ‘Just Don’t Speak’. The concept of the EP was that our world comes alive “through the looking glass”, and we have detached ourselves from human interaction with substitutes for life. We took this central theme and looked at how technology and the way in which we exist online creates layers of replicated information, gradually distorted and degraded in the process of copying and sharing.