Project:

Open City Documentary Festival 2020

Role:

Brand Identity

Print

Website

Date:

September 2020

Credits:

Web development by Outpost

Programme photography by Helena Dolby

This project was undertaken as part of former design studio, Passport.

Due to the covid pandemic, the Open City Documentary Festival 2020 had to be reimagined as a digital edition for the first time. This year, films were screened online rather than shown in cinemas across London. They required a refresh of the visual identity that continued to reflect documentary film as an art form, so we created a conceptual spray paint graphic asset and new vibrant palette to achieve this. We also created a full online platform to contain the festival, and a printed programme that was sent to ticket holders to help elevate the experience.


We also created several interactive microsites for special events. For one of these, 'Expanded Realities', the brief was to create an online exhibition. A map layout gave the sense of walking through different gallery rooms to view each exhibit. 'Voyages' was one of the exhibits, and its own microsite took the form of an interactive essay using interactive visual elements within the text to make it feel fully immersive for the viewer.