Visual Identity


Brand Identity




March 2020


This project was undertaken as part of former design studio, Passport.

Self-branding for former design studio, Passport.

We began by designing a new logotype set in a beautiful display serif typeface. To complement this, and further build out the concept that stems from the studio name, we also developed a visual language that takes its cues from the styling of travel documentation. This includes layouts that use boxes to create fields for data input and rudimentary detailing by way of hole punches and rubber stamps. Materials and substrates were kept to a neutral palette, reminiscent of sober, utilitarian stationery, then combined with high end print finishes. Finally, the addition of self-shot travel photography across branded postcards added a colourful, personal element that contrasts against the restrained typography.