POHA House

Visual Identity


Brand Identity




June 2019



Illustrations by Owen D. Pomery

Web development by Outpost Studio

This project was undertaken as part of former design studio, Passport.

POHA is a co-living provider offering spaces to live, work and stay in major cities across Germany. With integrated technology, and opportunities for retail spaces, yoga and social events, all designed to complement the sleek interiors of the accomodation, the result is a building that offers more than just a place to lay your head.

We created a clean, minimal logotype that reflects the efficient, seamless nature of POHA's Houses. The mark has been paired with a brand palette comprised of urban tones such as flint and khaki, contrasted by a bold yellow to create a friendly but high-end appeal. The identity also features custom illustrations which help to portray a warm, personal quality; delivering an honest tone of voice that communicates a genuine feel for the lifestyle on offer, colourised using only shades from the brand palette. All of the print collateral was delivered on a paper range produced from recycled coffee cups to reflect their commitment to the environment.