Visual Identity


Brand Identity




August 2016



Interior photography by Helena Dolby

Video production by Opal

This project was undertaken as part of former design studio, Passport.

Stories is an independent café boasting artisan coffee and a locally-sourced menu served in a beautiful Scandi interior. The ethos behind Stories is the belief that everyone has a story to tell and theirs is centred around the close connections they have with their meticulously curated suppliers.

Stories required a brand identity which expressed their commitment to specialist suppliers and also reflected its Nordic influences. The logotype features two dots; crafting both simplified representations of people (the staff, customers and suppliers who create the stories), and a nod to Scandi typography. A supporting motif of connecting dots and lines helped represent the journey of ingredients from their original source.

We chose unconventional and eco paper stocks, each with is own story to tell, made from by-products of citrus fruits, grapes, leather or brewers’ grain. These then naturally informed a colour palette of cool, pastel tones which were applied across the print and interior.